Higher rankings generally equate to more organic traffic to your website. To understand how SEO helps your business, think about the last time you searched for something on Google. The average click rate for the top search result on Google is 31.7%, according to one study, and the top three search results on Google account for 75.1% of clicks. That doesn’t leave much traffic for pages that rank lower on SERPs.
For example, including current, trending events straight from their source can increase your credibility. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. As search engines continue to update their algorithms and reward websites for following search guidelines, marketers need to adapt their SEO strategies to stay ahead of the competition. SEO is constantly evolving, and every business looking to establish an online presence needs to focus on SEO at some level.
Based on a SEMrush study, long forms perform better than others on Google’s ranking. In the study, long-form content shares, traffic, and backlinks are higher by 400%, 300%, and 3.5% than average-length articles, respectively. Based on a Hubspot study, brands that post at least 16 times per month generated 450% more leads than those who published a maximum of four posts.
SEO can help your website rank higher on search engine results pages , allowing for greater visibility and organic search traffic. As the digital-based business market continues to expand, these efforts increase the prospects of getting your brand and products seen when it matters most. Local SEO means optimizing your content for location-specific search. Search engines also look to the user’s location to determine what to show the user. For example, you are optimizing your online page for your takeaway deliveries. Targeting only food-specific keywords will make harder the process of improving your ranking.
Quality SEO services can take company to different level than expectation. Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site Why SEO Is Important SEO techniques. It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game. It’s great to have SEO tactics implemented on a brand’s website and across its digital properties.
This creates a seamless and positive customer experience. So, if you want more people to find your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one. SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
SEO is quantifiable (That means measurable in case you were wondering!) and the performance and growth of a website after optimization can be easily measured using various methods. Growth in website traffic, improvements in search engine results page rankings, increase in conversions and revenue, etc. can be used to quantify the success of SEO for a website. Overall, there are a variety of ways to implement search engine optimization into your marketing strategy. While some aspects may sound easier to implement than others, improving your SEO game is sure to show a significant improvement in your marketing strategy goals. It’s an age-old saying to consider quality over quantity.